Pantone: Color cannot be monopolized. However, Pantone earns money with this color. How could Pantone monopolize the color industry? The answer lies in a subtle difference: Pantone does not monopolize the color itself; it monopolizes its description. To reproduce a specific color, there must be criteria (classification and combination data) and a description. This is where Pantone’s unique approach comes in. Pantone developed the “Pantone Matching System (PMS, criteria)” and monopolized the description of how printing inks should be formulated to reproduce that color. The resolution was so systematic that it eventually became a global standard. As a result, if you cannot monopolize the essence, it is better to monopolize the additive factor. In this way, business, legally, is the act of strengthening monopoly power. - Joseph’s “just my thoughts”
Let’s say I’m a potato farmer. Assuming that I can survive by eating only potatoes, I become wealthy when I work hard to increase potato production. However, to survive, we also need shelter and clothing. No matter how much money we have, we cannot eat the money itself as food. In other words, exchange is vital for survival. This means that if we have to rely on one job, we can only survive by trading needs, apart from potatoes, with other producers, using the output we gain from that job. In an agricultural society, production determined wealth, but in a modern society where industrial products have taken the place of other needs, the greater the potential for exchange between ourselves and others, the more advantageous it is for survival and the greater the potential for wealth. This is known as the power of distribution. The more sales channels you have, the stronger your business competitiveness and market influence. The ability to sell a lot is paramount. - Joseph’s “just my thoug...