Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
Expertise is not “to know only me,” but “to make understanding others to know with what only I know for.” It is not expertise if I cannot persuade others by overwhelming them with my things. The expertise that failed to convince and communicate is called “stubbornness”. “Collective intelligence” is the expertise that succeeds in persuasion and communication, and does not mean a stubbornness that enforces consensus. - Joseph’s “just my thoughts”