What is the most interesting story you know in your life? Why was that story interesting and engaging? A detailed analysis of the reasons reveals what kind of story material attracts people and how they respond to sharing these stories. Sometimes, the way you tell the story and the grammar of your words matter, and the impact of my message varies greatly depending on which aspect of the same material is emphasized. As the story unfolds, you must convey what you need to get across. Increasing sales, raising investment, and persuading others all depend on storytelling. People always gather around those who tell interesting and meaningful stories. Attention asset: attracting people’s attention creates an asset. However, managing these attention assets is a challenge of its own. - Joseph’s “just my thoughts”
Expertise is not “to know only me,” but “to make understanding others to know with what only I know for.” It is not expertise if I cannot persuade others by overwhelming them with my things. The expertise that failed to convince and communicate is called “stubbornness”. “Collective intelligence” is the expertise that succeeds in persuasion and communication, and does not mean a stubbornness that enforces consensus. - Joseph’s “just my thoughts”