Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
In the USA, even in one country, the time difference between the west and the east is 3 hours. People thought that time was a natural thing. But it is not. It's very political. The time that man lives in a unit of minutes is too short. However, since the invention of the steam locomotive, the appearance of faster vehicles made crazy changes to the concept of time. The shift in distance made people realize what time was. Sandford Fleming, an engineer and inventor, asked to unify the time difference caused by long-distance transportation, but people rejected his request. If the boarding time were not fixed, the railroad would be useless. The history of the 24-hour clock was made only about 140 years ago. Even with the invention of high technology, if nothing is consensus, nothing benefits. - Joseph's "just my thoughts"