Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The medieval church forbade usury and claimed that usurers went to hell. However, as the feudal system of the Middle Ages declined and merchants emerged as an emerging power, usury businesses amassed enormous wealth. Usurers donated their corrupt wealth to monasteries , and when they died, they could be buried there. It was a bonus that the donor usurer could receive the sacrament of confession shortly before death. Fear of the afterlife caused poor churches to accumulate wealth, used to decorate walls or build larger, more elaborate structures, leading to the Renaissance era . The unjust usury business sparked a literary and artistic revival . Let go of the illusion that only good things can change the world for the better or the right. The innocence of ignorance about how the world works makes it easier to accept sin and corrupts the world into evil. - Joseph’s “just my thoughts”