Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
British anthropologist Robin Dunbar was certain that primate cerebral neocortical capacity determines the number of social relations. He definitively established the limit of human relationships at 100 to 230 people. The average value of 150 people is known as Dunbar's number. In the world of chimpanzees, 30 is the absolute maximum. However, fewer than 12 people in the world can sympathize with me. My best friend is now reduced to 3 or 4. The relationship quantity decreases to the square root value and increases to the square value. Three or four of my best friends will eventually connect with people from all over the world. This is the same principle as when one or two virus-infected people infect the world. Focus on your best friend. - Joseph’s “just my thoughts”