Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Certificates are often more valuable in proving "there is none" than in proving "there is one." For example, a birth certificate is more beneficial in proving the only person in the world by proving an unborn existence like him or her than in proving the person's existence. That is, proof of absence is more valuable than proof of existence. We don't know where value comes from. What is the real element of our existence and our occupation? - Joseph's "just my thoughts"