Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
Certificates are often more valuable in proving "there is none" than in proving "there is one." For example, a birth certificate is more beneficial in proving the only person in the world by proving an unborn existence like him or her than in proving the person's existence. That is, proof of absence is more valuable than proof of existence. We don't know where value comes from. What is the real element of our existence and our occupation? - Joseph's "just my thoughts"