Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Certificates are often more valuable in proving "there is none" than in proving "there is one." For example, a birth certificate is more beneficial in proving the only person in the world by proving an unborn existence like him or her than in proving the person's existence. That is, proof of absence is more valuable than proof of existence. We don't know where value comes from. What is the real element of our existence and our occupation? - Joseph's "just my thoughts"