Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
DuPont, a global chemical company, has one core value: Safety. The company is well known for adhering to its core values which stem from its historical background. DuPont began as a gunpowder manufacturer during the American Civil War. In 1884, DuPont's CEO, Lammot du Pont, was killed in an explosion. This accident stimulated the catalyst for DuPont's realization that safety should be a core value of the company. Here's a true story as an example. Two DuPont employees were on an overseas business trip and needed to take a taxi to a meeting, but the taxi only had seat belts on the passenger side. They would be late for the meeting, but DuPont policy dictated that only one person be put in the cab while the other took a different cab. Core values represent a company's identity and mission, and complying with them is a crucial challenge for any organization. - Joseph’s “just my thoughts”