What is the most interesting story you know in your life? Why was that story interesting and engaging? A detailed analysis of the reasons reveals what kind of story material attracts people and how they respond to sharing these stories. Sometimes, the way you tell the story and the grammar of your words matter, and the impact of my message varies greatly depending on which aspect of the same material is emphasized. As the story unfolds, you must convey what you need to get across. Increasing sales, raising investment, and persuading others all depend on storytelling. People always gather around those who tell interesting and meaningful stories. Attention asset: attracting people’s attention creates an asset. However, managing these attention assets is a challenge of its own. - Joseph’s “just my thoughts”
The founder of the guitar company Fender, Leo Fender, said he has never played the guitar. Depending on the nature and characteristics of the business, we must think differently about our confidence in it. For example, it is our prejudice to believe that a famous chef won’t be ruined if he opens a restaurant. The more important priority in business is the ability to grasp the essence than having a career. - Joseph’s “just my thoughts”