The human brain is controlled by the unconscious mind. Voting to increase US school funding usually gains more support in schools than in churches. Conversely, votes on abortion in churches are often more opposed than in schools. When asked if the location affected their decision, voters often dismiss it as nonsense. Humans don’t realize that their behavior is driven by the unconscious. For example, if someone is holding hot coffee during a meeting, they are more likely to see me as warm. If they have iced coffee, they might see me as cold. This is based on studies in cognitive psychology. We are motivated by the unconscious, even if we don’t admit it. - Joseph’s “just my thoughts”
The founder of the guitar company Fender, Leo Fender, said he has never played the guitar. Depending on the nature and characteristics of the business, we must think differently about our confidence in it. For example, it is our prejudice to believe that a famous chef won’t be ruined if he opens a restaurant. The more important priority in business is the ability to grasp the essence than having a career. - Joseph’s “just my thoughts”