Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The reason pencils can be writing instruments is due to pencil lead. The material used for pencil lead is graphite. The graphite element is carbon (C), and four carbon atoms are combined. One carbon atom can have four bonds and can combine with another element. Diamond is similar to graphite, with four carbon atoms. However, diamonds have four carbon bonds that create a strong covalent bond with other carbon atoms, while graphite has only one weak bond. We can write or draw with a pencil because of this loose combination. When you apply pressure to the pencil with your finger, this weak bond in graphite breaks, leaving some of the crystals damaged. Don’t view it merely as a pencil; it’s a diamond’s cousin. The degree of consanguinity is very, very close. - Joseph’s “just my thoughts”