Victoria’s Secret once created underwear worth 1.9 million USD, adorned with diamonds and jewels. Of course, wearing such underwear in real life is impractical and may not sell, but once Victoria’s Secret produces it, media outlets worldwide will promote this underwear. When considering the promotional impact, 1.9 million USD is not wasted as a publicity expense; the cash may be gone, but the jewelry-adorned underwear remains an asset, and brand promotion occurs globally, making it a genuinely profitable venture. Moreover, the existence of 1.9 million USD in underwear means that even if Victoria’s Secret products carry a higher price than competing brands, consumers may feel less price resistance. Spending money wisely is just as crucial as earning money. To understand the relationship between costs and assets, one must learn accounting. - Joseph’s “just my thoughts”
Google founder Sergey Brin, one day asked a great question. “What will happen if we give this service for free?” The result was, as we know well, “MONOPOLY”. Google gives employees 100,000 meals a day for free. This is because Google found that providing free meals is more profitable for the company. Initially, a payment system was introduced in the cafeteria. Soon, however, Google changed its mind when it saw the people waiting in line. Google learned the “opportunity cost”. Google's technology is excellent, but they realize it is not about making money. Fate changed when they discovered that the Business Model for that technology made money. - Joseph’s “just my thoughts”