Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
A balloon will pop when placed atop a single pointed needle. However, if you drive the needle with multiple thumbtacks arranged like a rug, the balloon won’t burst. This illustrates that the impact of sharpness can depend on context. Even if we face inner turmoil, the way we position our challenges and the situations we create can transform those difficulties into connections rather than sources of pain. The key lies in how we manage the distribution of sharpness rather than the sharpness itself. - Joseph’s “just my thoughts”