The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
A balloon will pop when placed atop a single pointed needle. However, if you drive the needle with multiple thumbtacks arranged like a rug, the balloon won’t burst. This illustrates that the impact of sharpness can depend on context. Even if we face inner turmoil, the way we position our challenges and the situations we create can transform those difficulties into connections rather than sources of pain. The key lies in how we manage the distribution of sharpness rather than the sharpness itself. - Joseph’s “just my thoughts”