“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Fragrances that only capture pleasant scents lack appeal. A combination of bad scents is necessary to create a pleasing aroma. Just having good elements doesn’t ensure quality, and similarly, having bad elements isn’t necessarily negative. This concept is referred to as “bistability.” Emotions operate comparably. If you laugh in any situation, people may perceive you as a psychopath. On the other hand, being treated as depressed when feeling down is common too. Yet, when the contrast between mania and depression is too pronounced, mental health suffers. It’s essential to develop both positive and negative emotions. Like a beautiful landscape where good and bad elements coexist and balance one another, emotions should reflect a similar harmony. - Joseph’s “just my thoughts”