Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
British anthropologist Robin Dunbar was certain that primate cerebral neocortical capacity determines the number of social relations. He definitively established the limit of human relationships at 100 to 230 people. The average value of 150 people is known as Dunbar's number. In the world of chimpanzees, 30 is the absolute maximum. However, fewer than 12 people in the world can sympathize with me. My best friend is now reduced to 3 or 4. The relationship quantity decreases to the square root value and increases to the square value. Three or four of my best friends will eventually connect with people from all over the world. This is the same principle as when one or two virus-infected people infect the world. Focus on your best friend. - Joseph’s “just my thoughts”