“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
British anthropologist Robin Dunbar was certain that primate cerebral neocortical capacity determines the number of social relations. He definitively established the limit of human relationships at 100 to 230 people. The average value of 150 people is known as Dunbar's number. In the world of chimpanzees, 30 is the absolute maximum. However, fewer than 12 people in the world can sympathize with me. My best friend is now reduced to 3 or 4. The relationship quantity decreases to the square root value and increases to the square value. Three or four of my best friends will eventually connect with people from all over the world. This is the same principle as when one or two virus-infected people infect the world. Focus on your best friend. - Joseph’s “just my thoughts”