In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
British anthropologist Robin Dunbar was certain that primate cerebral neocortical capacity determines the number of social relations. He definitively established the limit of human relationships at 100 to 230 people. The average value of 150 people is known as Dunbar's number. In the world of chimpanzees, 30 is the absolute maximum. However, fewer than 12 people in the world can sympathize with me. My best friend is now reduced to 3 or 4. The relationship quantity decreases to the square root value and increases to the square value. Three or four of my best friends will eventually connect with people from all over the world. This is the same principle as when one or two virus-infected people infect the world. Focus on your best friend. - Joseph’s “just my thoughts”