“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
If a baseball player is given chances to keep batting without a count-out, then a super batter will probably come out. If the batter doesn't quit on the batting, he is likely to be a super batter. By the way, life is not three strikes out. If you're okay with that, you can keep bat at bat. "Continuity" is critical when challenging something. The only problem is that you cannot know the moment of success. So to maintain persistence, how much I desire and love it is more important. How well you do is the next question. - Joseph’s “just my thoughts”