Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
If a baseball player is given chances to keep batting without a count-out, then a super batter will probably come out. If the batter doesn't quit on the batting, he is likely to be a super batter. By the way, life is not three strikes out. If you're okay with that, you can keep bat at bat. "Continuity" is critical when challenging something. The only problem is that you cannot know the moment of success. So to maintain persistence, how much I desire and love it is more important. How well you do is the next question. - Joseph’s “just my thoughts”