Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
If a baseball player is given chances to keep batting without a count-out, then a super batter will probably come out. If the batter doesn't quit on the batting, he is likely to be a super batter. By the way, life is not three strikes out. If you're okay with that, you can keep bat at bat. "Continuity" is critical when challenging something. The only problem is that you cannot know the moment of success. So to maintain persistence, how much I desire and love it is more important. How well you do is the next question. - Joseph’s “just my thoughts”