Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
In any business, a lessee who can pay the rent on real estate with the profits from that business is the most qualified to own the property. Businesses that generate profits based on real estate, such as stores, enhance the value of the real estate by creating local commercial areas with their sales profits. For the lessee’s contribution, the landowner can pay off the bank loan taken to purchase the property. Proceeds from business sales go to the business owner; however, as a result of the lessee’s business, the owner of the building effortlessly earns real estate revenue . Due to a lack of funds, even a hardworking lessee may find themselves donating the profits earned from their arduous efforts to unreasonable others. Although it’s not easy, it is wise to allow the entrepreneur to enjoy the potential profits from their challenging business if they can pay off the bank loan and interest with the original rent paid in exchange for owning the property. Because no one, regardless of ...