Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Eco bags are not eco-friendly. In 2007, the eco-bags, which British designer Anya Hindmarch printed, “I’m Not a Plastic Bag” on canvas, sold out 20,000 copies in 30 minutes at a limited edition price of 5 pounds. The project reduced the use of plastic bags by 58% over the next two years in Britain. However, a survey by the British Environment Agency found that consumers used paper bags at least 3 times more to have less environmental impact than plastic bags and used eco bags 131 times more to help protect the environment. In 2018, Denmark also announced a study that indicated people used plastic bags at least 37 times, paper bags 43 times, and eco bags 7,100 times before being discarded to recover from pollution. Yes, the facts that people believe have cheated us all. Materials and consumption are necessary, but people belatedly realized that environmental protection should also consider product use cycles and production. - Joseph’s “just my thoughts”