The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
Eco bags are not eco-friendly. In 2007, the eco-bags, which British designer Anya Hindmarch printed, “I’m Not a Plastic Bag” on canvas, sold out 20,000 copies in 30 minutes at a limited edition price of 5 pounds. The project reduced the use of plastic bags by 58% over the next two years in Britain. However, a survey by the British Environment Agency found that consumers used paper bags at least 3 times more to have less environmental impact than plastic bags and used eco bags 131 times more to help protect the environment. In 2018, Denmark also announced a study that indicated people used plastic bags at least 37 times, paper bags 43 times, and eco bags 7,100 times before being discarded to recover from pollution. Yes, the facts that people believe have cheated us all. Materials and consumption are necessary, but people belatedly realized that environmental protection should also consider product use cycles and production. - Joseph’s “just my thoughts”