Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
The advice to concentrate on one thing instead of trying to excel at many is valid, as it’s also challenging to master a single skill. If you neglect the other essential background abilities necessary to enhance that one skill, you will be unable to overcome your limitations. For a top-level skill to thrive, the supporting average abilities for that skill must also develop concurrently. Concentration should not be an excuse to avoid or ignore what’s important. - Joseph’s “just my thoughts”