Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The advice to concentrate on one thing instead of trying to excel at many is valid, as it’s also challenging to master a single skill. If you neglect the other essential background abilities necessary to enhance that one skill, you will be unable to overcome your limitations. For a top-level skill to thrive, the supporting average abilities for that skill must also develop concurrently. Concentration should not be an excuse to avoid or ignore what’s important. - Joseph’s “just my thoughts”