In the Middle Ages, due to high illiteracy rates, paintings often served as the main medium of communication. Today, media communicates through monitor screens and their pixels. Pixels are rectangular dots created by hardware that combine to form text or images. Currently, the pixel is the smallest unit of media communication. Cryptopunks, NFTs created by Canadian software developers Matt Hall and John Watkinson in 2017, are images composed of rough-resolution pixels. Although their value has increased due to their historical significance, ‘Cryptopunk #7523’ from the series was sold for $11,754,000 at Sotheby’s auction on June 10, 2021, because it conveyed rarity and history through its rough pixelation. This NFT, which utilizes square pixels as a tool, conveys a similar concept to Lego blocks, which are meant to be constructed with blocks. In media, messages are created, distributed, and valued based on the nature of the expression tool. The tool is the message. - Joseph’s “just my th...
It's not a generation, it's a world. The older generation thinks that Gen MZ is a different generation, but when you look deeper, you realize that the world has changed, not the generation. The older generation thinks that the offline world is more experiential and tangible, and the MZ generation is more familiar with the online world, so they regard it as a non-experiential generation because they are more indirect in human relationships and understand the offline world mainly through information. However, try going to an online shopping mall site. Suppose you want to choose clothes on a fashion site. In that case, there is nothing more real and experiential shopping than others, because not only do they display detailed fabric information and sizes, but they also have good photos of the information you can see, and even reviews from users who have already bought it. Who can do detailed and specific shopping in an offline shopping mall like this? In fact, the electronic world ...