The market exists in our minds. Spatial and physical markets are exactly aligned with our brain’s perceptions. If you think small, the market remains small, and if you think big, the market expands. To broaden people’s perceptions, my thoughts must first be large and powerful. When my thoughts collide with those of others, perceptions shift, and markets fluctuate in sync with these new perceptions. That’s why we want to use media to send our messages to the public. It’s also why I need to examine my thoughts carefully before developing markets and understanding them. If I think small, the market also shrinks. Think big and powerful. - Joseph’s “just my thoughts”
It's not a generation, it's a world. The older generation thinks that Gen MZ is a different generation, but when you look deeper, you realize that the world has changed, not the generation. The older generation thinks that the offline world is more experiential and tangible, and the MZ generation is more familiar with the online world, so they regard it as a non-experiential generation because they are more indirect in human relationships and understand the offline world mainly through information. However, try going to an online shopping mall site. Suppose you want to choose clothes on a fashion site. In that case, there is nothing more real and experiential shopping than others, because not only do they display detailed fabric information and sizes, but they also have good photos of the information you can see, and even reviews from users who have already bought it. Who can do detailed and specific shopping in an offline shopping mall like this? In fact, the electronic world ...