Tracking. Media has existed since primitive times, including the Middle Ages. Although the forms of media have been different, their core properties have remained the same. Marshall McLuhan’s definition of media, “the medium is the message,” remains relevant and will continue to be so in the future. Regardless of the form media takes, this definition indicates that the medium itself does not leave the message frame. By observing the interaction between media messages, the audience, and the environment, we can improve our ability to judge the world and understand the crucial contexts of this era. Media also influences the economy, and the same applies to politics. Without the ability to understand media, we cannot judge the world accurately. This ability develops from constantly observing how media messages react with audiences. Therefore, maintaining a mindset of continuous pursuit allows us to read the narrative that drives the world, and the judgments based on this understanding can ...
It's not a generation, it's a world. The older generation thinks that Gen MZ is a different generation, but when you look deeper, you realize that the world has changed, not the generation. The older generation thinks that the offline world is more experiential and tangible, and the MZ generation is more familiar with the online world, so they regard it as a non-experiential generation because they are more indirect in human relationships and understand the offline world mainly through information. However, try going to an online shopping mall site. Suppose you want to choose clothes on a fashion site. In that case, there is nothing more real and experiential shopping than others, because not only do they display detailed fabric information and sizes, but they also have good photos of the information you can see, and even reviews from users who have already bought it. Who can do detailed and specific shopping in an offline shopping mall like this? In fact, the electronic world ...