The reason the human brain is more complex and sophisticated than that of other primates is to facilitate the establishment of social relationships. The brain develops through the senses, and humans must experience them to sense. Without experience, the human brain cannot perceive. All social experiences contribute to the development of a social brain. The broader the relationships, the more socialized the human brain becomes. Through experience, the human brain can compare and organize information to communicate effectively with other brains. To empathize, we mirror the brains of others. Who we are with is also neurologically essential. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts