Cash serves as a universal means of payment for exchanging goods and services that everyone needs. For manufacturers to continue producing these goods and services, prices must be slightly higher than the market value of cash. This is because if the value of the goods or services produced falls below the cash, manufacturers or service providers will prefer to hold cash instead of producing these goods or services. Consequently, it is accurate to say that the value of cash is less than that of the goods or services. However, people desire cash because it functions as a means of payment endowed with “compulsory circulation power.” In other words, cash has no limits on the exchange of value and possesses the capacity to reward even human life. Due to its enforced value exchange by law, people consistently strive for cash, even if it holds less value than goods. Therefore, all economic indicators and expressions of wealth are converted into cash. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts