Olfactory: Charles Spence, the world-renowned scientist who invented gastrophysics, explains that although aging diminishes all human senses, most people believe they would miss sight the most. However, according to quality-of-life indicators and suicide rate data, losing the sense of smell is actually more harmful than losing sight. Even if we lose sight as we age, we can still find comfort in hearing the voices of loved ones and recalling memories. In contrast, when we lose our sense of smell, there is no way to recreate those experiences, and memories of scents cannot be imagined or recalled in abundance. To enrich our lives, we should focus on increasing our scent experiences, as the ability to smell is a key contributor to happiness. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts