Micro-movement refers to small shifts. Kim Yong-woon, who authored the book “History’s Counterattack,” states that before a state changes, an ambiguous phase occurs during the process. This is called ‘micro-movement,’ and he argues that a rigid organization that suppresses this micro-movement will ultimately lead to frustration or catastrophe. He explains that permitting micro-movement equates to autonomy, and an open organization that allows this fosters ‘self-organization’ and the ‘emergence of creativity.’ He also mentions that human ability is defined as pattern recognition, which helps distinguish between ‘trivial’ and ‘essential’ elements. It is believed that when human activity reaches a critical point, key insights can be derived from seemingly trivial details. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts