Connectivity and Opportunity: Opportunities come when you uncover connections that others haven’t seen. Humans create events, which then feed back into the world and cause change. By interpreting and discovering interconnected elements more quickly or differently than others, we open doors to progress. For example, people realized that a multiplex cinema’s competitor was a theme park, not just another cinema—showing how movie theaters and outdoor theme parks were connected. Another case is Lego: while sales were declining, they initially blamed computer games. However, they later discovered the real issue was a shift in children’s play culture. These examples illustrate how recognizing invisible connections boosts your chances of staying competitive. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts