From a neuroscience perspective, the object I love, devote myself to, and sacrifice for is an ‘extension of myself.’ The brain is inherently selfish. Selfishness is a necessary emotion and attitude for survival. Only when I exist can others exist. Yet, we often see people making sacrifices for others. How can I love someone other than myself? What I dedicate and sacrifice for someone is what my brain perceives as an ‘extended me.’ Ultimately, loving others is an extension of loving myself. Therefore, self-love becomes a foundation and a tool for loving others. If ‘self-love’ is healthy, then loving others is healthy too. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts