The difference between living and non-living things lies in their complexity. Living beings are more complex than non-living objects. Evolutionary biologist Richard Dawkins explains that mollusk cephalopods, such as octopuses and squids, changing their skin color in an instant is a deliberately performed life phenomenon. The intention may be for survival or warning predators. Being alive and having a life depend on this complexity. Humans are complex both physically and mentally because they are alive. To celebrate life is to embrace this complexity. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts