If you don’t know your identity, you also don’t recognize the power given to you, nor do you know when to use it. It is only because of who I am that I understand where I stand and what power I possess. Identity determines what I should do. If you don’t understand what to do, you don’t know when and what power to apply. Identity is not fixed; it develops or evolves according to circumstances and times. Therefore, identity is an attribute that one should constantly examine. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts