Imagination and creativity are different concepts. A dream of flying exemplifies imagination, whereas building an airplane to fly embodies creativity. The original driving force behind creativity is imagination, but creativity is trying to combine, connect, and try several elements in reality. If you try, you may feel frustrated, but the resilience to attempt again, even after failure, originates from your imagination. Together, these two concepts transform and evolve the world. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts