Common means relatively few limits. Therefore, the common items should be inexpensive—for example, air. But just because it’s common doesn’t mean it lacks value. It simply signifies a lower price. Just because it’s almost free doesn’t mean it’s without merit. The sector a product belongs to affects the profitable connection between value and price. Daily necessities are inexpensive because they are common, but they hold significant value. If the imbalance between value and price exceeds the risks of an exchange opportunity, a profit is generated. If you capitalize on this opportunity and take a risk to purchase the imbalance, it is referred to as an investment. Opportunities always arise from imbalance. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts