If a planner becomes attached to the work they plan, it is easy to lose their objectivity. To be a planner, one needs to step back and view the work from a third-person perspective without getting caught up in the planning process. The cost of a project that has lost its objectivity is severe and leads to regrets. However, it is not too late to develop attachment after evaluating the planning results. Creators must work with attachment, but planners need to remain objective to maximize their chances of success. Adhesives are only useful when sticking different materials together; in other situations, nothing is more inconvenient than glue. In planning, attachment functions similarly. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts