People often say that as one gets older, time passes more quickly, while in youth, time seems to move more slowly. The reason individuals feel that time goes by more slowly when they are young is likely due to a decline in memory. As children, people have limited experience, so everything feels new, and they tend to remember new things well. Having less experience translates to fewer memories. Because there are so many new memories, children perceive time as passing slowly. However, as people age, experience accumulates, and they typically become better at predicting situations, making it easier to cope, resulting in fewer surprises. Since these experiences are not exceptional, they tend to forget them, and when reflecting on the past, there’s little to recall, creating the sensation that time flies. Among the aspects of aging, what is scarier than the decline of the senses is the deterioration of expectations. If the flavor of food becomes predictable based on accumulated experience, ...
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts