FAST (Free Ad-supported Streaming TV) is gaining attention. It refers to a type of media service where viewers watch ads and access content for free instead of paying a fixed subscription fee to watch movies or shows online. However, strictly speaking, FAST isn’t truly free because viewers must watch ads. In terms of opportunity cost, the viewer pays for the service by watching ads instead of paying a subscription fee. All free offerings are created through a value exchange. Let’s not be mistaken—nothing is truly free. Freebies are simply a form of payment. My expenses become someone else’s income. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts