One of the most common misconceptions is that people mistake cause and effect as interchangeable. A cause is often seen as an effect, or an effect is mistaken for a cause. The most well-known phenomenon demonstrating this is the halo effect — a situation where specific characteristics of an object influence how we judge other traits. For example, you might like that person’s character because you like one of their qualities, not because you like the person as a whole. This misunderstanding is a common causal error. If you like someone, you tend to think everything about them is good; if you don’t like someone, you might overlook or dislike everything about them. It’s not that you dislike the person for one reason and like them for another—it’s simply how the human heart works. Gaining someone’s favor, therefore, can be an arduous and painful process. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts