Aristotle believed that happiness was the ultimate goal of human life. We often comfort ourselves by saying that wealth does not guarantee happiness, especially when money is tight. But is that really true? How much wealth do we actually need to feel happy? Psychologist Professor Eun-guk Seo suggests that Aristotle’s view is just a personal perspective—not a scientifically proven fact. He explains that, in nature, survival is the primary goal, and happiness is more of a tool for survival than an end in itself. So why do we work hard and strive to earn money, even in tough times? While money may not guarantee happiness, it can help us live more comfortably. In the end, economic activity is about survival—if we can’t meet our basic needs, it’s hard to enjoy happiness or convenience. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts