The concept of “going concern” in accounting emphasizes that a business must persist into the future to retain its value. This principle signifies that present value already incorporates expectations of future value; thus, a business facing uncertainty about its future will inevitably diminish in present value. It highlights the interconnectedness of present and future values, suggesting that they cannot be regarded in isolation. All stocks traded on the stock market are priced based on their anticipated future value. In essence, we trade on a future that has yet to materialize. Consequently, determining how far into the future to evaluate is a critical factor in making investment decisions. Since individuals have varying skills and perspectives on forecasting the future, selecting an investment strategy must align with one’s attitude toward time. - Joseph’s “just my thoughts”
Some businesses, such as education or fitness, can succeed if only the number of aspirants increases steadily. In a business that provides a service that acquires and develops, making new customers continue without giving up determines the business’s success or failure. No matter how hard you promote, if you do not create the persistence of the aspirants, passion, and effort will lead to damage. - Joseph’s “just my thoughts”