An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Some businesses, such as education or fitness, can succeed if only the number of aspirants increases steadily. In a business that provides a service that acquires and develops, making new customers continue without giving up determines the business’s success or failure. No matter how hard you promote, if you do not create the persistence of the aspirants, passion, and effort will lead to damage. - Joseph’s “just my thoughts”