Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
According to a cognitive psychologist’s study, creativity is closely related to goal setting. Even though it seems less likely than it does for someone who simply sets a viable goal, a person who sets an unusual goal is more likely to have the ability to connect unrelated elements. In terms of creativity, “dreaming” is more important than planning. One of the things artificial intelligence can’t do on behalf of humans is engage in this act of dreaming. - Joseph’s “just my thoughts”