When investing in a market where asset trading is ongoing, persistent, and prices are constantly fluctuating, the most important factor is the perception and attitude toward “time.” Here, time refers to a defined “period,” a concept that encompasses the “past,” “present,” and “future.” Knowing the future can make us wealthy. All we know is the “past,” but in reality, even the past is often not fully understood. That is, we must admit we lack complete knowledge about the past, present, or future. In this state, we must conduct business and invest. The attitude toward business and investing is to focus on judging the “trend” by applying the concepts of differential and integral calculus simultaneously. Differential weather (e.g., morning and afternoon of a day) is easy to predict, but long-term future weather cannot be forecasted even by supercomputers. However, by accumulating knowledge of the past and analyzing it integrally, it is possible to predict the trend of the distant future to...
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”