Common means relatively few limits. Therefore, the common items should be inexpensive—for example, air. But just because it’s common doesn’t mean it lacks value. It simply signifies a lower price. Just because it’s almost free doesn’t mean it’s without merit. The sector a product belongs to affects the profitable connection between value and price. Daily necessities are inexpensive because they are common, but they hold significant value. If the imbalance between value and price exceeds the risks of an exchange opportunity, a profit is generated. If you capitalize on this opportunity and take a risk to purchase the imbalance, it is referred to as an investment. Opportunities always arise from imbalance. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”