Weather forecasters on the news often feature well-dressed meteorologists who diligently explain the weather using various meteorological terms. But if the forecasts were always accurate, there would be no need for such lengthy explanations. People wouldn’t complain if it were simply raining or not, if the temperature was a few degrees, and if the humidity was comfortable or uncomfortable. However, since there’s a chance the forecast could be wrong, they try to explain it thoroughly to ask for people’s understanding. Do you see why simplicity is great? Simplicity is great because no one can simplify it haphazardly. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”