Reading many books is important, but how you interpret what you read matters more. The ability to interpret affects how knowledge is applied in real life, making a big difference. Experiences and circumstances heavily influence interpretation, but imagination is fundamentally crucial. Even if you see the same thing in an imagined experience, the interpretations can vary greatly, and what drives action in reality also differs. The skill to connect what we know with new ideas is called creativity, but the way we make these connections comes from imagined experiences. Imagine in your own way! - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”