To receive investment or borrow money is to use the “future” in advance. We should be cautious about using the “future” ahead of the present. The way to determine whether a transaction is favorable or unfavorable is to assess whether the time associated with it is beneficial or hostile to you. Time affects both the weak and the strong equally. This fairness is daunting. It embodies the fear that there are no exceptions to this principle. If the amount of sand (time) in both hourglasses is the same and the gravitational pull is equal, but the amount of sand falling is different, the outcome is significantly different. The fairness of time causes those who live in the future rather than the present to consume irretrievable value. The poor either do not recognize or overlook the fact that increases or decreases in wealth inevitably discriminate against those who live simultaneously. There is nothing more foolish than moving forward in time knowingly. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”