Market and Salability: The value of a commodity cannot outperform the market. For example, no matter how high a stock’s price may be, it will eventually converge to the overall stock market index. After creating an ETF, which is a financial product that tracks the stock market or a specific industry’s stock index, the ETF was introduced into the stock market, and this is a fact that humanity has only recently recognized. The fact that individual stock prices cannot outperform the stock market. It’s a market adaptation, not market research. Market research is not conducted to beat the market, but to adapt to it properly. It’s about understanding your products or services to adapt to the current market rather than solely focusing on product or service quality. If you align with the market rather than oppose it, you will ultimately achieve success. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”