People say that to succeed, you have to break the frame. But how do you break the frame when you’ve never been locked inside one? Instead, words and actions should be confined within the framework of ‘consistency’ so that the beginning and the end match, earning trust from others. A person grows only when small, essential parts of daily routines are kept within the frame of ‘repetition (routine)’ and the rest are prioritized accordingly. Confining yourself to a specific frame means earning trust through consistency, being recognized for dignity, and developing a routine. This is the process of proving your existence in society. Only after being confined within a frame can you break the big one, elevating life to a new level. That is truly breaking the frame. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”