One of the misconceptions people have is that they believe they ‘buy (get)’ things with money. However, in reality, it is an exchange of money for goods. You might question whether these two concepts are similar, but there is a significant difference between them. In other words, it leads people to forget that money is also a ‘good’ whose value fluctuates based on the amount available in the market. This creates an overconfidence in money. In terms of value, money is only as valuable as its role and mission in exchange. If the role of food is to ‘eat,’ then the role and mission of money is that it is endowed with ‘the power to exchange anything.’ If money can’t be exchanged for food, can you eat money instead of food? The standard that allows goods to exchange roles and missions with each other is called ‘price.’ - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”