Connectivity and Opportunity: Opportunities come when you uncover connections that others haven’t seen. Humans create events, which then feed back into the world and cause change. By interpreting and discovering interconnected elements more quickly or differently than others, we open doors to progress. For example, people realized that a multiplex cinema’s competitor was a theme park, not just another cinema—showing how movie theaters and outdoor theme parks were connected. Another case is Lego: while sales were declining, they initially blamed computer games. However, they later discovered the real issue was a shift in children’s play culture. These examples illustrate how recognizing invisible connections boosts your chances of staying competitive. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”