Core Values and Efficiency: Talented people often face financial struggles. If you live alone, being talented can be a significant advantage in terms of survival. However, in the real world, you usually live with others; therefore, it’s more effective to focus on your core values. In other words, investing time in things outside your core values is a waste. Even if you’re better at something than others, you’re more likely to succeed by ignoring it and focusing on your main strengths because time is limited. For example, being skilled at investing and introducing investors to other companies are two different tasks. To prioritize your core values, you need to clearly define your identity and confidently reject offers that do not align with them. There’s an apparent reason why we often hesitate to act, even when we are skilled at what we do. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”