It doesn’t exist until it’s connected. In the era of widespread use of social media, everyone has a voice, but that voice does not always have a social repercussion. An unaffected voice becomes a monologue. Why am I sharing my voice and my message with the world, other than to shout for self-satisfaction? Now more than ever, we live in an age where individuals feel a greater sense of alienation if they are not connected to the community or the media. ‘Connection’ has become a very important issue, and the current generation often wonders about how to connect and what the right connection is. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”