Expectations and disappointments stem from the same root. External factors do not separate expectations from disappointments; rather, internal factors do. We can’t easily stop losing if we lose a little because expectations remain. Moreover, we’re not satisfied with small profits; we want more. In other words, greed is the root of both expectations and disappointments. It’s wrong to say that you’re disappointed because you expect it. Since they share the same root, expectations and disappointments only intersect depending on the situation. With a big loss, you lose patience, and with a big profit, you feel happy only then. Large gains or losses are hard to sustain, but small, everyday victories are easier to maintain because our brains are wired that way. Big negative events often result from a series of small bad outcomes, while big happiness comes from accumulating small joys. Our life is about continuously pushing forward with small but steady steps. Repeating small decisions can le...
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”