Did you know that modern space rockets are influenced by Roman heritage? In other words, the size of current rockets still reflects standards set during the Roman era. Rocket components were transported by rail to launch sites and had to pass through an intermediate tunnel. It was more practical to limit the size of the rocket rather than build a new tunnel. The track width was determined by the steam locomotive, which was adapted to match the width of British wagons pulled by two horses. The width of the track is based on the hips of the two horses, which in turn are derived from the size of a Roman chariot. This phenomenon is called Path Dependency. Humans tend to stick with the past. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”