If God granted me only one ability to become wealthy, I would not hesitate to ask for the skill of ‘storytelling.’ ‘Storytelling’ is the ability to choose how to interpret the same phenomenon or fact and how to communicate the message I want to convey persuasively. Ultimately, the world takes sides and gains support through the interpretation and explanation of stories. Gaining attention and support from people is the foundation for achieving a lot from nothing. In a time when there was no modern media, the most popular people were grandmothers and grandfathers who could tell entertaining oral stories every night before bed. - Joseph’s “just my thoughts”
What constitutes good content? The deliverable content to the public can be classified into two main categories. “Content that only I want to know” and “Content that I want others to know”. The former is usually a secret core value and the latter might be a lesson that needs to be learned and desires others to know. Criticism that cuts to the heart of the matter and that everyone agrees with will spread more quickly to the community. On the other side content that only I want to know won't spread easily to avoid competitors although the content is simultaneously precious to me. Even good content doesn't get shared widely and quickly. Instead of concentrating our endeavors on well-done production, we have to analyze the character of the content and consider the delivery method that fits the content. - Joseph's “just my thoughts”