Anticipation and Verisimilitude: The degree to which a creator convinces audiences that a work is authentic and trustworthy is called verisimilitude . Verisimilitude relies on anticipations. For example, people view photography as a realistic medium, while they consider painting to be non-realistic. Consequently, they see picturesque photos and hyperrealistic paintings as valuable. In other words, scarcity and value are found only in works that either meet anticipations related to verisimilitude or fantasies. Content that lies in the middle often tends to underperform at the box office. - Joseph’s “just my thoughts”
In business, capital means business funds. A successful entrepreneur often says, "I started my business without any capital". It's partly true, but it's a lie. The entrepreneur just said that capital means only cash. However, all kinds of businesses need to be fundamentally business funds in any even not cash. The entrepreneur didn't count the founder's labor cost. No inputs, no outcomes. The uncounted labor costs are called "alternative costs" or "opportunity costs". This comes from comparative advantage. If the entrepreneur doesn't accept the uncounted labor cost as a debt, the entrepreneur is equivalent to losing the profit due to opportunity costs. Please always remember this. There is no free lunch in this world. - Joseph’s “just my thoughts”