Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
In business, capital means business funds. A successful entrepreneur often says, "I started my business without any capital". It's partly true, but it's a lie. The entrepreneur just said that capital means only cash. However, all kinds of businesses need to be fundamentally business funds in any even not cash. The entrepreneur didn't count the founder's labor cost. No inputs, no outcomes. The uncounted labor costs are called "alternative costs" or "opportunity costs". This comes from comparative advantage. If the entrepreneur doesn't accept the uncounted labor cost as a debt, the entrepreneur is equivalent to losing the profit due to opportunity costs. Please always remember this. There is no free lunch in this world. - Joseph’s “just my thoughts”