Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Addiction arises from the allure of immediate rewards. These instant gratifications clearly activate our brains, attracting those who favor such rewards. They play a critical role in shaping human activities and contributing to addiction. For example, if a student struggling to focus notices immediate improvements after studying for just a little while, they are likely to keep studying diligently. Similarly, if stock investors can confirm the traded stock price a month or a year later during their transactions, they may lose interest in trading. The timing of rewards greatly influences human interactions and societal structures. - Joseph’s “just my thoughts”