The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
Human activity was limited when the world paused due to the pandemic, and interactions plummeted. People openly admitted that they were struggling financially. Wealth creation is the core purpose of an economy. Wealth is created through exchange. Exchange is the only way wealth is created. Things are only priced through an exchange. The pandemic has irrefutably demonstrated that activity fosters exchange. If you want to gain wealth, you must be active. Even if you're not dynamically active, you must be statically active. Keep being active! Never stand still! - Joseph’s “just my thoughts”