An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
On the highway, I saw a warning saying “Half of the death accidents were not wearing seat belts”. This means, “Even if you wear a seat belt, half die.” “Safety” is emphasized by saying “50% reduction in mortality when wearing seat belts”. In the former, 'probability' was noted, and in the latter, the effect of 'reduction' was emphasized. - Joseph’s “just my thoughts”