The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
History professor Yuval Noah Harari said, "The most distinguishing feature between humans and other animals is the ability to believe not exist imagination." If you eat a banana exchanged with a bill from the chimpanzee, then the chimpanzee must be angry with you. The bill is just a thing to believe non-existent imagination each other in the human world, it's never important and meaningful for the chimpanzee. Unless the belief is to exchange the value, the money is just paper. This belief makes our social community. - Joseph's "just my thoughts"