“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
A Korean AI company developed a language-learning AI for a 5-year-old, splitting it into two systems: one displaying only children’s videos and the other showcasing YouTube videos. After two months of learning, the company was eager to assess the results. They found that children using YouTube, with fewer restrictions, had better language-learning outcomes than those who watched only children’s videos. This raised a thought in me: parents’ efforts to protect their children from certain influences may stem from an unreasonable desire. Striving for perfection can feel woefully inadequate in this world. Isn’t the essence of education about equipping individuals with the knowledge of right and wrong and guiding them to maintain their humanity? - Joseph’s “just my thoughts”