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Just my thoughts #0593

Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...

Just my thoughts #0258

A Korean AI company developed a language-learning AI for a 5-year-old, splitting it into two systems: one displaying only children’s videos and the other showcasing YouTube videos. After two months of learning, the company was eager to assess the results. They found that children using YouTube, with fewer restrictions, had better language-learning outcomes than those who watched only children’s videos. This raised a thought in me: parents’ efforts to protect their children from certain influences may stem from an unreasonable desire. Striving for perfection can feel woefully inadequate in this world. Isn’t the essence of education about equipping individuals with the knowledge of right and wrong and guiding them to maintain their humanity? - Joseph’s “just my thoughts”

Just my thoughts #0047

The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”