Liquidation Value: All valuations consider present and future values. Value is generated over time. It begins in the present and extends into the future. This ongoing value is referred to as continuing value. Countries, corporations, households, and individuals set current values based on the belief that the present state will persist. What happens if it does not continue? It loses its future value. This state is known as the liquidation value. For example, this occurs if you quit your business. Almost all investments involve buying and selling assets based on their future worth. If you buy at a price lower than the liquidation value, you make a significant profit. If you buy at the liquidation value, you pay a fair price. If you pay more, you risk overpaying or buying a bubble. Value depends on time. Continuing a process is key to valuation. - Joseph’s “just my thoughts”
Wine contains "polyphenols," which are antioxidants, but it also includes ethyl alcohol, which is a Class 1 carcinogen according to the World Health Organization. Wine sellers emphasize "polyphenols" for their benefit. Nutritional supplements, such as vitamins, are marketed by highlighting their benefits. The explanation is very appealing. But let's look at it this way. We'd laugh if the function of a car were redundantly described as "saving people from heart disease," "promoting tourism," or "robbing banks" instead of simply "moving people around quickly". Beyond the idea of trying to sell something unreasonable with all sorts of health claims without knowing exactly what they are, there is the hidden deception of fooling others or being fooled by oneself, and greed. - Joseph’s “just my thoughts”