An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
“Road Runner” in Warner Bros. animation “Looney Tunes” only runs. To catch it, the villain, “Wile E. Coyote,” digs a trap but only gets beaten by himself every time. However, if it is not a cartoon, the severity of the accidents that “Wile E. Coyote” suffers traps him every time is fierce. We do not acknowledge it. We even watch with the children and laugh together. Because we think that in our brains, “This is animation; it’s just a cartoon, not reality…” Realism has a profound effect on our morality. - Joseph’s “just my thoughts”