The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
There is a country of 607 islands in the West Pacific, Micronesia. One of the islands, “Yap Islands,” used limestone as a currency. The monetary unit is “fei”. Big stones, oh no, big money, 3.6 meters in diameter and weighed 3.5 tons. The bigger and heavier is a more expensive price, because of the harder the carving. The peculiar thing was that when the people moved the stone for trading, they directly moved it with a canoe, and no one marked the money after the transaction. In the meantime, a rich man had to deal with someone and he met the storm while carrying the stone money in a canoe. Securing his survival, he had to throw his money out of the canoe into the water. When he met the counterparty with an empty hand, no sooner did they confirm the force majeure case than the counterparty confirmed that the villagers additionally recognized the value of the sunk money in the water and approved the transaction. Then, the existence of the sunk stone money was recorded on a wooden board,...