An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
There is a country of 607 islands in the West Pacific, Micronesia. One of the islands, “Yap Islands,” used limestone as a currency. The monetary unit is “fei”. Big stones, oh no, big money, 3.6 meters in diameter and weighed 3.5 tons. The bigger and heavier is a more expensive price, because of the harder the carving. The peculiar thing was that when the people moved the stone for trading, they directly moved it with a canoe, and no one marked the money after the transaction. In the meantime, a rich man had to deal with someone and he met the storm while carrying the stone money in a canoe. Securing his survival, he had to throw his money out of the canoe into the water. When he met the counterparty with an empty hand, no sooner did they confirm the force majeure case than the counterparty confirmed that the villagers additionally recognized the value of the sunk money in the water and approved the transaction. Then, the existence of the sunk stone money was recorded on a wooden board,...