To be in debt is to draw the future into the present and consume it. Thus, living in debt leads to an empty future. The future becomes bright only by filling that void. However, some individuals sell time to people by pulling the future into the present. Starbucks Korea does this. The company requires customers to pay in advance for coffee they have not yet purchased through the membership program. Korean customers pay for coffee today, trusting that Starbucks will serve it in the future. Without this trust, no customer would pay in advance. Therefore, credit holds significant importance in economic principles and serves as the foundation on which the economy operates. After understanding the attribution and essence of the counter-presentations (the object of transaction and consideration) linked to debt, the wealthy utilize debt to their advantage. Starbucks Korea becomes a debtor to customers who pay for coffee in advance; however, even though it must provide coffee in the future, th...
What someone can share with others is referred to as a “non-rival asset,” whereas the counterpart is termed a “rival asset.” Intangible assets, such as brands and intellectual property rights, fall under the category of non-rival assets. In contrast, tangible assets that physically exist, like buildings and goods, are classified as rival assets. Non-rival assets can theoretically be utilized by numerous individuals simultaneously, and their depreciation is nearly nonexistent even when an original copy exists. Thus, the scale and speed of wealth creation differ from that of an economy focused on existing tangible assets. In Apple, the personality assets of founder Steve Jobs are considered non-rival assets, while the productivity aspect, traditionally seen as a rival asset, has been managed through outsourcing. If Apple focuses solely on non-rival assets, managing the rest becomes straightforward, as they understand the sources of high-added value. - Joseph’s “just my thoughts”