False equivalency: A misleading comparison where the comparison targets are forcibly balanced while ignoring relevant differences. For example, claiming that banning guns also requires banning cars. Both cause harm to human life, but guns are designed for lethality and are closely linked to crime, whereas automobiles are meant for transportation and sometimes cause fatalities in traffic accidents as side effects. Comparing these two as if they are the same constitutes a false equivalency. Similarly, saying that apples and oranges are the same because they are both fruits and round is also a false equivalency. We are easily misled by such false comparisons. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...