Moderation. Greed and despair stem from the same root: excessive desire. In investing, profits and losses are unpredictable, and the chance of losing is usually higher than the chance of gaining. It’s natural to want to make big profits with minimal damage, but the truth is that it’s not always possible. Ultimately, a disciplined person stays moderate through both profit and loss. It all requires courage. Temperance fosters consistent investment behavior. Without persistence, achieving great things in any area becomes difficult. It’s not easy, but in investing, only those who can stop and accept gains and losses as they happen are true winners. Greed is simply the seed of downfall. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...