Profits and Rewards: While profit and reward may seem similar at first glance, they are distinct concepts. Profit is more practical than reward and has a genetic basis. Reward, in contrast, offers comprehensive benefits and is aligned with life. For example, if a company promises to give stock options to its employees, that is a reward; however, if the stock option is officially recorded by a resolution of the shareholders’ general meeting, that is a profit. Profit reflects the realization of rewards. Our genes seek profit more than rewards. Nevertheless, rewards also help sustain life. An example illustrating the difference between profit and reward is seen in loss. Gambling and drugs may offer us emotional rewards, but they also show how we can experience diminishing returns by wasting our resources. Profits and rewards are clearly different. Many people confuse the two, which can harm relationships. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...