Austrian psychiatrist Julius Wagner-Jauregg had a remarkable talent for recognizing patterns. When a common tendency appears, it’s called a pattern. Finding common ground also involves identifying problems or finding solutions. Before the discovery of penicillin, Julius was searching for a way to treat neurosyphilis but accidentally discovered that the condition was cured when the patient developed a severe fever from another disease. Julius intentionally infected a patient with malaria to induce a fever, and when the fever rose, he used quinine to treat malaria and saved the syphilis patient. Without treatment, syphilis had a 30% survival rate, but with malaria-induced fever, the survival rate increased to 60%. The survival rate was doubled. For this work, he was awarded the Nobel Prize in Medicine in 1927. Although high fever causes pain in humans, it also signals that the immune system is active. Recognize patterns to solve problems. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...