Leader: In the book ‘Extreme Ownership: How U.S. Navy SEALs Lead and Win,’ written by Jocko Willink, there is a training story where seven Navy SEAL trainees form a team and carry a rubber boat weighing over 100 kg on their heads. Usually, one team would finish first and another last, but the team members stayed the same, and only the leaders were swapped. As a result, the team that finished last moved to first place, and the team that was first became second. What changed was that only the leaders were replaced; the rest of the team remained the same. It’s important to note that, although a leader’s ability greatly influences success, the key point is that the team that was initially first was moved to second place, not last, even though the leader from the last team took over the first team. This is because, under the previous leader, team members developed a winning habit, which persisted even when the leader changed. The most crucial element in an organization is the leader itself....
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...