Aristotle believed that happiness was the ultimate goal of human life. We often comfort ourselves by saying that wealth does not guarantee happiness, especially when money is tight. But is that really true? How much wealth do we actually need to feel happy? Psychologist Professor Eun-guk Seo suggests that Aristotle’s view is just a personal perspective—not a scientifically proven fact. He explains that, in nature, survival is the primary goal, and happiness is more of a tool for survival than an end in itself. So why do we work hard and strive to earn money, even in tough times? While money may not guarantee happiness, it can help us live more comfortably. In the end, economic activity is about survival—if we can’t meet our basic needs, it’s hard to enjoy happiness or convenience. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...