An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
The "normal human body temperature = 37°C" standard was established in 1851 by the German medical doctor "Carl Reinhold August Wunderlich", who took millions of temperature readings from about 25,000 people and reported "36.2°C to 37.5°C". However, surveys in the United States in 1992 and the United Kingdom in 2017 found 36.8°C and 36.6°C, respectively. So in the past people deemed that the discrepancy was due to errors in old measuring equipment or methods. But Julie Parsonnet and her colleagues at Stanford University's School of Infectious Disease Epidemiology found a common thread in the temperature databases: People are cooler now than they were then. It wasn't just a measurement error. They speculated that medical advances had reduced inflammation and lowered the average temperature. We don't question the obvious. - Joseph’s “just my thoughts”