Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
Google founder Sergey Brin, one day asked a great question. “What will happen if we give this service for free?” The result was, as we know well, “MONOPOLY”. Google gives employees 100,000 meals a day for free. This is because Google found that providing free meals is more profitable for the company. Initially, a payment system was introduced in the cafeteria. Soon, however, Google changed its mind when it saw the people waiting in line. Google learned the “opportunity cost”. Google's technology is excellent, but they realize it is not about making money. Fate changed when they discovered that the Business Model for that technology made money. - Joseph’s “just my thoughts”