In neuroscience, ‘memory’ and ‘forgetting’ are regarded as the same concept. ‘Remember’ presupposes ‘forgetting,’ and ‘remembering’ can lead to ‘forgetting.’ Memory is generally categorized into ‘semantic memory’ and ‘autobiographical memory.’ We do not know when or how we learned that Stockholm is the capital of Sweden. This is referred to as semantic memory, which does not involve an attempt to remember. In contrast, autobiographical memory involves an effort to recall a fact that has been personally experienced. Both types of memory entail forgetting. Semantic memory omits the process of acquiring knowledge, while autobiographical memory strives not to forget. Studying entails the process of retaining or forgetting these two types of memory. When the distinction between them is unclear, we mistakenly presume that others have taken our thoughts and experiences. - Joseph’s “just my thoughts”
Google founder Sergey Brin, one day asked a great question. “What will happen if we give this service for free?” The result was, as we know well, “MONOPOLY”. Google gives employees 100,000 meals a day for free. This is because Google found that providing free meals is more profitable for the company. Initially, a payment system was introduced in the cafeteria. Soon, however, Google changed its mind when it saw the people waiting in line. Google learned the “opportunity cost”. Google's technology is excellent, but they realize it is not about making money. Fate changed when they discovered that the Business Model for that technology made money. - Joseph’s “just my thoughts”