One of the most common misconceptions is that people mistake cause and effect as interchangeable. A cause is often seen as an effect, or an effect is mistaken for a cause. The most well-known phenomenon demonstrating this is the halo effect — a situation where specific characteristics of an object influence how we judge other traits. For example, you might like that person’s character because you like one of their qualities, not because you like the person as a whole. This misunderstanding is a common causal error. If you like someone, you tend to think everything about them is good; if you don’t like someone, you might overlook or dislike everything about them. It’s not that you dislike the person for one reason and like them for another—it’s simply how the human heart works. Gaining someone’s favor, therefore, can be an arduous and painful process. - Joseph’s “just my thoughts”
Google founder Sergey Brin, one day asked a great question. “What will happen if we give this service for free?” The result was, as we know well, “MONOPOLY”. Google gives employees 100,000 meals a day for free. This is because Google found that providing free meals is more profitable for the company. Initially, a payment system was introduced in the cafeteria. Soon, however, Google changed its mind when it saw the people waiting in line. Google learned the “opportunity cost”. Google's technology is excellent, but they realize it is not about making money. Fate changed when they discovered that the Business Model for that technology made money. - Joseph’s “just my thoughts”