Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
Google founder Sergey Brin, one day asked a great question. “What will happen if we give this service for free?” The result was, as we know well, “MONOPOLY”. Google gives employees 100,000 meals a day for free. This is because Google found that providing free meals is more profitable for the company. Initially, a payment system was introduced in the cafeteria. Soon, however, Google changed its mind when it saw the people waiting in line. Google learned the “opportunity cost”. Google's technology is excellent, but they realize it is not about making money. Fate changed when they discovered that the Business Model for that technology made money. - Joseph’s “just my thoughts”