Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
In his book Rhetoric, Aristotle identifies three conditions for the persuasion of people: ethos, pathos, and logos. Simply put, ethos is the inherent character of the persuader. Pathos is the emotional state of the persuadee, and logos is the logic of the persuader. The order of importance is ethos, pathos, and logos. If you want to be an influencer, define your identity, nurture yourself, and listen to your reputation, which is 60% and the psychological state of the listener is 30%. Therefore, who and what you are is the most important thing, and the timing synchronized with the psychological state of the persuadee is the second. However, the inferior people are more obsessed with logic and are more convinced. They define people and judge the world based on whether someone is right or wrong. Then they will continue to live a life of 10% inferiors. - Joseph’s “just my thoughts”