People say content is money. That may be true, but money itself is also a type of content. Money is a way to exchange value or build wealth, but it also carries humanity’s stories. We cry and laugh because of money. Money reflects the rise and fall of empires or nations, hiding great stories inside it. Most top YouTube channels focus on content about money and wealth. We often hallucinate money with content. However, we don’t realize that money itself is an ingredient of content. - Joseph’s “just my thoughts”
In his book Rhetoric, Aristotle identifies three conditions for the persuasion of people: ethos, pathos, and logos. Simply put, ethos is the inherent character of the persuader. Pathos is the emotional state of the persuadee, and logos is the logic of the persuader. The order of importance is ethos, pathos, and logos. If you want to be an influencer, define your identity, nurture yourself, and listen to your reputation, which is 60% and the psychological state of the listener is 30%. Therefore, who and what you are is the most important thing, and the timing synchronized with the psychological state of the persuadee is the second. However, the inferior people are more obsessed with logic and are more convinced. They define people and judge the world based on whether someone is right or wrong. Then they will continue to live a life of 10% inferiors. - Joseph’s “just my thoughts”