Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The tallest mountain in the solar system is Olympus Mons on Mars, towering about three times higher than Mt. Everest. Its area, covering 295,000 ㎢, surpasses the size of the Korean Peninsula (220,850 ㎢) and is nearly equivalent to that of France or Arizona. While Olympus Mons has a greater height than any mountain on Earth, its vast area results in an average slope of only 5 degrees. As a result, hikers who ascend Olympus Mons often feel as if they are traversing a flat plain. For humans, the steepness of a climb matters more than its height. For example, ascending a steeper 5 m pole can be more challenging than gradually scaling a 500 m mountain. In life, choosing the right slope to climb is often more crucial than focusing solely on the height reached, whether going uphill or downhill. - Joseph’s “just my thoughts”