The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
The tallest mountain in the solar system is Olympus Mons on Mars, towering about three times higher than Mt. Everest. Its area, covering 295,000 ㎢, surpasses the size of the Korean Peninsula (220,850 ㎢) and is nearly equivalent to that of France or Arizona. While Olympus Mons has a greater height than any mountain on Earth, its vast area results in an average slope of only 5 degrees. As a result, hikers who ascend Olympus Mons often feel as if they are traversing a flat plain. For humans, the steepness of a climb matters more than its height. For example, ascending a steeper 5 m pole can be more challenging than gradually scaling a 500 m mountain. In life, choosing the right slope to climb is often more crucial than focusing solely on the height reached, whether going uphill or downhill. - Joseph’s “just my thoughts”