Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Austrian psychiatrist Julius Wagner-Jauregg had a remarkable talent for recognizing patterns. When a common tendency appears, it’s called a pattern. Finding common ground also involves identifying problems or finding solutions. Before the discovery of penicillin , Julius was searching for a way to treat neurosyphilis but accidentally discovered that the condition was cured when the patient developed a severe fever from another disease. Julius intentionally infected a patient with malaria to induce a fever, and when the fever rose, he used quinine to treat malaria and saved the syphilis patient. Without treatment, syphilis had a 30% survival rate, but with malaria-induced fever, the survival rate increased to 60%. The survival rate was doubled. For this work, he was awarded the Nobel Prize in Medicine in 1927. Although high fever causes pain in humans, it also signals that the immune system is active. Recognize patterns to solve problems. - Joseph’s “just my thoughts”