Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Doing nothing is also media content. The media showed others something with the obsession that something had to be done. The Norwegian national broadcasting company, NRK, showcased only the scenery of the railroad between Bergen and Oslo for 7 hours and 20 minutes in celebration of the 100th anniversary of the railway’s opening. In 2011, they aired 134 hours of ferry service along the fjord coast. Railroad broadcast ratings were 15% (four times the usual), and ferry broadcasts were watched by 64% of all Norwegians. If you know that humans are not the main characters in our lives, you are guaranteed more fun. Proof of existence and achievement is not everything in our lives. - Joseph’s “just my thoughts”