Pantone: Color cannot be monopolized. However, Pantone earns money with this color. How could Pantone monopolize the color industry? The answer lies in a subtle difference: Pantone does not monopolize the color itself; it monopolizes its description. To reproduce a specific color, there must be criteria (classification and combination data) and a description. This is where Pantone’s unique approach comes in. Pantone developed the “Pantone Matching System (PMS, criteria)” and monopolized the description of how printing inks should be formulated to reproduce that color. The resolution was so systematic that it eventually became a global standard. As a result, if you cannot monopolize the essence, it is better to monopolize the additive factor. In this way, business, legally, is the act of strengthening monopoly power. - Joseph’s “just my thoughts”
Doing nothing is also media content. The media showed others something with the obsession that something had to be done. The Norwegian national broadcasting company, NRK, showcased only the scenery of the railroad between Bergen and Oslo for 7 hours and 20 minutes in celebration of the 100th anniversary of the railway’s opening. In 2011, they aired 134 hours of ferry service along the fjord coast. Railroad broadcast ratings were 15% (four times the usual), and ferry broadcasts were watched by 64% of all Norwegians. If you know that humans are not the main characters in our lives, you are guaranteed more fun. Proof of existence and achievement is not everything in our lives. - Joseph’s “just my thoughts”