Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
For the security of the Internet service, we have been asked by the Internet service companies to set the password combined by more than 8 or 10 "uppercase letter+lowercase letter+number+special character". But it was obviously of no use. This security guideline was recommended by Bill Burr who worked at NIST in the USA, he suggested this way in his report. Furthermore, the user was required to change the initial password set regularly. Despite this measure, the best way of security to protect users' accounts was the notification of the alarm for attempted hacking when the hacker tried. We have only tried to change the keys despite the simple method meanwhile. Today, the world has begun to comprehend that the security problem is not encryption or confidentiality, but simply cyber-dominion control and communication. - Joseph's "just my thoughts"