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Just my thoughts #0631

Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”

Just my thoughts #0028

For the security of the Internet service, we have been asked by the Internet service companies to set the password combined by more than 8 or 10 "uppercase letter+lowercase letter+number+special character". But it was obviously of no use. This security guideline was recommended by Bill Burr who worked at NIST in the USA, he suggested this way in his report. Furthermore, the user was required to change the initial password set regularly. Despite this measure, the best way of security to protect users' accounts was the notification of the alarm for attempted hacking when the hacker tried. We have only tried to change the keys despite the simple method meanwhile. Today, the world has begun to comprehend that the security problem is not encryption or confidentiality, but simply cyber-dominion control and communication. - Joseph's "just my thoughts"