Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
Knowing and doing are two very different things. Zhuge Liang, an incomparable genius who was a Chinese prime minister of the Three Kingdoms, knew the deep secret of nature. However, he suffered a great defeat in the most important battle because he wrongly appointed Ma Su as his subordinate general, even though he knew him well and had received a warning about his appointment from the late king. Personnel management is the most difficult thing in the world, and to manage it well is the key to success. - Joseph's "just my thoughts"