Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Rather than building more houses to catch skyrocketing real estate prices, investing in transportation infrastructure is more effective. An office worker unable to afford London’s murderous rent moved to Barcelona, Spain, to live in a three-room house. He commuted to low-cost airline Ryanair for about £ 300 less than commuting from London (as of 2017: £ 580 house rent + £ 778 transportation fee = £ 1,358). The transportation environment changes our lives. Thoughts can’t keep up with the change. - Joseph’s “just my thoughts”