The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
Jesus taught, “If you got slapped your right cheek, turn the other cheek.” One of the actions that the Jewish Qumran community denied and forbade was “pointing with the left hand.” Violations of this rule brought sanctions from the community. To hit the right cheek means the opponent strikes with an unclean left or right backhand. This cheek slap is deliberately insulting and humiliating rather than merely a pain-inflicting action. Therefore, this teaching of Jesus, “turn the other cheek,” suggests not allowing oneself to be struck by the back of the hand and can signify not being helpless but being active in nonviolent resistance without seeking revenge or retaliation. Perhaps this teaching carries a frightening meaning. - Joseph’s “just my thoughts”