If you are intelligent, your chances of becoming wealthy are relatively high, but being smart alone doesn’t necessarily make you rich. Wealth can only be achieved when other vital factors come into play, such as those who understand how to judge legal rights in transactions beyond just intelligence, and those who can establish governance or maintain relationships. Luck refers to a situation where all these different conditions are easily satisfied. This happens when I acquire it because all important and diverse conditions align at the same moment and place. Therefore, a deal or opportunity that genuinely works for me shouldn’t be complicated. The more complicated it is, the more likely I am to be scammed. The human brain is wired to seek simplicity. Our brains consistently choose efficiency. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”