Egoistic Mind. Traditional education that emphasizes social interaction often views ‘selfishness’ as a negative trait. However, selfishness is a necessary component for survival. The problem arises when selfishness is solely focused on oneself, as it can damage social bonds and community life. I believe that selfishness and sociality are qualities that should be balanced and complemented, not seen as mutually exclusive. Ultimately, selfishness should align with social interests. I call this positive form of selfishness “altruistic selfishness.” It means making choices that satisfy your own needs first, but ultimately acting in a way that promotes happiness for both yourself and your neighbors. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”