We usually think of “investment” as giving effort or money to someone. But investing is more about exchanging what you have for some value, and the object of the investment has some worth rather than just giving something away. Some exchanged values can be monetary or moral. If I swap my cash for moral and social benefits, it becomes a religious or social contribution. However, if the object of exchange is an asset with a specific monetary value or potential for profit, it is an economic investment. The world is designed to facilitate some form of value exchange. The main idea of investing is to trade low volatility for high volatility and then switch back to low volatility over time. The former is called an investment, and the latter is called an exit. Cash tends to be less volatile, while stocks and digital coins are very volatile. By exchanging assets with small volatility, stability is maintained, but wealth is not necessarily increased. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”