Tracking. Media has existed since primitive times, including the Middle Ages. Although the forms of media have been different, their core properties have remained the same. Marshall McLuhan’s definition of media, “the medium is the message,” remains relevant and will continue to be so in the future. Regardless of the form media takes, this definition indicates that the medium itself does not leave the message frame. By observing the interaction between media messages, the audience, and the environment, we can improve our ability to judge the world and understand the crucial contexts of this era. Media also influences the economy, and the same applies to politics. Without the ability to understand media, we cannot judge the world accurately. This ability develops from constantly observing how media messages react with audiences. Therefore, maintaining a mindset of continuous pursuit allows us to read the narrative that drives the world, and the judgments based on this understanding can ...
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”