One hundred seventy years ago, tuberculosis was a lethal disease. This illness posed a significant threat to humanity, resulting in an estimated 1 billion deaths between 1700 and 1900. Notably, traces of tuberculosis have been found in the mummies of ancient Egyptian kings. In the late 1840s, German botanist Hermann Brehmer, confronted with the fatality of tuberculosis, relocated to the Himalayas in search of fresh air. Remarkably, he survived and is believed to have successfully fought off Mycobacterium tuberculosis in that less favorable environment for bacterial growth. As a result, numerous nursing homes emerged across Europe and the United States, including specialized facilities for tuberculosis care and luxury accommodations for the affluent. However, by the 1940s, many of these nursing homes began closing due to the emergence of antibiotics, which drastically changed their economic viability. Throughout history, it seems that economic value often proves transient. - Joseph’s “j...
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”