People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”
Tesla earns revenue through car sales, but its real profits come from other sources. Although Hyundai-Kia Motors sells more cars annually than Tesla, it does not have the same profit structure, which is unique to Tesla. Tesla capitalizes on environmental assets by selling carbon credits each year. While the company experiences overall losses in car sales, the sale of these carbon credits results in surplus income, positively affecting its stock price. Traditional automakers contribute to Tesla’s profitability by purchasing cars and paying fines for carbon emissions. This dynamic is also a key reason why Tesla establishes operations in regions with strict pollution regulations. - Joseph’s “just my thoughts”