Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
She laughed when God said she would conceive a son to the old Sarah. However, Sarah was pregnant and gave birth to her son Isaac, whose name means “smile.” The prophet Nathan rebuked King David in the words of God. David wept. The same God's words, some laughed, others cried. If Sarah's laughter was absurd, David's cry was repentance. The Bible rarely records people's unresponsiveness to God. You are at least worth the life if you can laugh or cry at something. Smile a lot and cry a lot. Life is short. - Joseph’s “just my thoughts”