“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Famous for his book "The Gun, the Germs and Steel," the great scholar "Jared Diamond" speaks 13 foreign languages. Once he made the wrong decision to change his job. He wanted to leave the field of science behind and become a "simultaneous interpreter." In the United States, however, speaking 13 languages seemed competitive, but being able to speak many languages in other parts of the world could not be competitive. Before doing a preferred occupation or doing something better than others, you should calmly be able to figure out your field of action first. - Joseph’s "just my thoughts"