Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Famous for his book "The Gun, the Germs and Steel," the great scholar "Jared Diamond" speaks 13 foreign languages. Once he made the wrong decision to change his job. He wanted to leave the field of science behind and become a "simultaneous interpreter." In the United States, however, speaking 13 languages seemed competitive, but being able to speak many languages in other parts of the world could not be competitive. Before doing a preferred occupation or doing something better than others, you should calmly be able to figure out your field of action first. - Joseph’s "just my thoughts"