In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
Famous for his book "The Gun, the Germs and Steel," the great scholar "Jared Diamond" speaks 13 foreign languages. Once he made the wrong decision to change his job. He wanted to leave the field of science behind and become a "simultaneous interpreter." In the United States, however, speaking 13 languages seemed competitive, but being able to speak many languages in other parts of the world could not be competitive. Before doing a preferred occupation or doing something better than others, you should calmly be able to figure out your field of action first. - Joseph’s "just my thoughts"