We usually think of “investment” as giving effort or money to someone. But investing is more about exchanging what you have for some value, and the object of the investment has some worth rather than just giving something away. Some exchanged values can be monetary or moral. If I swap my cash for moral and social benefits, it becomes a religious or social contribution. However, if the object of exchange is an asset with a specific monetary value or potential for profit, it is an economic investment. The world is designed to facilitate some form of value exchange. The main idea of investing is to trade low volatility for high volatility and then switch back to low volatility over time. The former is called an investment, and the latter is called an exit. Cash tends to be less volatile, while stocks and digital coins are very volatile. By exchanging assets with small volatility, stability is maintained, but wealth is not necessarily increased. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”