Anticipation and Verisimilitude: The degree to which a creator convinces audiences that a work is authentic and trustworthy is called verisimilitude . Verisimilitude relies on anticipations. For example, people view photography as a realistic medium, while they consider painting to be non-realistic. Consequently, they see picturesque photos and hyperrealistic paintings as valuable. In other words, scarcity and value are found only in works that either meet anticipations related to verisimilitude or fantasies. Content that lies in the middle often tends to underperform at the box office. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”