Non-cash temperament assets. Words I made up. Whether you are running a business or making a living, there are situations where money cannot solve everything. Not money or knowledge, but a person’s personality, disposition, intentions, emotions, etc., often shape circumstances and results. No matter how good an idea is, if it is not put into action, it is useless. It takes will and courage to act. Such will, courage, and passion are vital temperaments for tackling areas that money cannot address, and they seem to represent a kind of asset that yields results in accounting. Sometimes, audacity is required to achieve something, along with courage that knowledge alone cannot provide. Our lives cannot be successful solely with money and expertise. Investors should be mindful of the temperament of others. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”