Negativity Bias: the tendency to focus more on bad things than good ones, influenced by its survival benefits. Our language contains about 30% words expressing positive emotions, 50% expressing negative emotions, and the rest neutral. It’s probably normal to say negative things. However, even in this environment, a small number of successful people use “positive language” that they are less likely to speak. Habits are important. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”