There is no eternal depression or eternal boom. There is no everlasting suffering or peace. Everything follows a cyclical pattern of good times and bad times. The problem is that I can’t control the situation on my own. This means I need to change my attitude and behavior according to the circumstances. During a recession, we should prepare for prosperity, and during times of prosperity, we should prepare for recession. Our goal is not to guess or imagine but to stay aware of changing circumstances and their consequences. Do not settle for the current situation; instead, read and prepare for even minor changes. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”