Threshold. A boundary value at which a physical phenomenon begins to change. This world is constantly evolving. It doesn’t stop at change but also significantly influences other elements and the surrounding environment. Just like the slightest movement of an Amazon butterfly can trigger a storm across the Pacific Ocean. We live in a world where even small changes can have major impacts and outcomes. Recognizing the threshold before a shift occurs can help us prepare for hardships and alert us to danger. These thresholds exist in various fields that make up our world. It’s just that we often don’t know or suspect them. Surviving in this era is an achievement. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”