Wrong Compensation. A semiconductor chip maker conducted an experiment. Workers worked four days a week and took a break. On the first workday, Monday, if they produced a certain number of chips, the company gave them a $30 bonus to motivate their work. However, there was no compensation for the remaining three days. The same bonus was offered again when work resumed after the holidays. The workers were divided into groups, and only on the first day did they earn a bonus: the first group received no reward, the second group was paid the same amount, the third group received a pizza coupon, and the fourth group got a compliment text message, with their productivity monitored for the other three days. Results showed that the first group, with no compensation, had the lowest productivity. The highest productivity was seen in the praise letter group, followed by the other groups. The company suffered a loss because of the $30 bonus. Social motivation and financial motivation are different....
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”