Life only changes when we have great ideas and take action. If we work hard without great ideas, our days will likely feel meaningless. Conversely, if we only think about great ideas without taking action, nothing will actually change. Great ideas aren’t just big thoughts; often, they are small and trivial ones that are easier to implement. No matter how many doors there are, if we don’t open them, they’re just walls. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”