I advised a CEO to read books regularly. But he said he didn’t even have time for reading because of his business. I didn’t tell him to read a lot; I only suggested that he do it on a regular basis. It’s not easy to start with a large amount, but it’s easy to give up or refuse to continue. Still, doing a small amount consistently is also difficult, but the goal is to build a habit. Reading is an extension of management activities that managers must do, not because they have time to spare, but because neglecting it can harm management by limiting their knowledge of the world and others’ experiences. Of course, reading doesn’t guarantee success or prevent failure. However, there’s no doubt that it’s the most fundamental activity that can help individuals grow and organizations thrive through the knowledge and experience gained from reading. A fool fills 100% of his life experience. A wise man fills it with 1% inspiration, 29% reading, and 70% implementation. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”