The concept of “going concern” in accounting emphasizes that a business must persist into the future to retain its value. This principle signifies that present value already incorporates expectations of future value; thus, a business facing uncertainty about its future will inevitably diminish in present value. It highlights the interconnectedness of present and future values, suggesting that they cannot be regarded in isolation. All stocks traded on the stock market are priced based on their anticipated future value. In essence, we trade on a future that has yet to materialize. Consequently, determining how far into the future to evaluate is a critical factor in making investment decisions. Since individuals have varying skills and perspectives on forecasting the future, selecting an investment strategy must align with one’s attitude toward time. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”