Austrian psychiatrist Julius Wagner-Jauregg had a remarkable talent for recognizing patterns. When a common tendency appears, it’s called a pattern. Finding common ground also involves identifying problems or finding solutions. Before the discovery of penicillin, Julius was searching for a way to treat neurosyphilis but accidentally discovered that the condition was cured when the patient developed a severe fever from another disease. Julius intentionally infected a patient with malaria to induce a fever, and when the fever rose, he used quinine to treat malaria and saved the syphilis patient. Without treatment, syphilis had a 30% survival rate, but with malaria-induced fever, the survival rate increased to 60%. The survival rate was doubled. For this work, he was awarded the Nobel Prize in Medicine in 1927. Although high fever causes pain in humans, it also signals that the immune system is active. Recognize patterns to solve problems. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”