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Showing posts with the label Dove

Just my thoughts #0705

People say content is money. That may be true, but money itself is also a type of content. Money is a way to exchange value or build wealth, but it also carries humanity’s stories. We cry and laugh because of money. Money reflects the rise and fall of empires or nations, hiding great stories inside it. Most top YouTube channels focus on content about money and wealth. We often hallucinate money with content. However, we don’t realize that money itself is an ingredient of content. - Joseph’s “just my thoughts”

Just my thoughts #0095

In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”