We don’t care about money deposited in the bank. If we ask the bank for money, I believe they will certainly return my funds. However, as shown by Lehman Brothers ’ bankruptcy during the 2008 financial crisis, banks cannot guarantee 100% of depositors’ money. In South Korea, according to the Depositor Protection Act, only 100 million won (about USD 71,000) is protected, including principal and interest per person. Anything beyond that is actually at risk. In other words, money deposited in the bank is vulnerable to losing the principal. Investing means willingly accepting the risk of losing the principal while seeking profit. Whether we like it or not, we are always investing in our daily lives. Just because a risk doesn’t materialize doesn’t mean it’s gone. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”