Every benefit comes with costs and expenses. There can be no benefit without costs and expenses. Receiving a gift actually incurs costs and expenses. Whether we give our time or spend money to maintain a relationship with the giver, we are paying in some way. Even inheriting a parent’s legacy comes at a cost and expense. Since costs are incurred before gains, it’s more advantageous to learn how to manage spending effectively rather than just earning money to build wealth. Costing the cash is called INVESTMENT. Whether it is a wasteful investment (consumption) or an investment to accumulate value, this decision is ultimately up to you. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”