Entrepreneurship involves starting to invest in the stocks of my own company. However, unlike open-market stock investments, here you invest in your own business, not someone else’s. My company’s performance directly affects my shares. To excel at investing in your own company’s stock, focusing on one key area can significantly boost your chances of success. Conversely, to be good at investing in others’ stocks, it’s better to understand multiple business sectors rather than just one. Since investing in stocks focuses more on minimizing risk than maximizing returns, diversifying resources across several areas makes risk management more effortless. If you master risk aversion, you can reduce losses and increase your chances of surviving in a volatile market. If you are knowledgeable and well-informed, I recommend investing in others’ stocks rather than pursuing entrepreneurship. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”