Volatility and Investment: The phenomenon where an asset’s price fluctuates over time is called volatility. Owning and reselling this volatile asset is known as an investment. The concept of buying and reselling an asset often causes us to overlook the fact that this process involves a trade-off between low-volatility and high-volatility assets. Cash is less volatile than stocks, and stocks are relatively more volatile. In other words, investing involves exchanging low-volatility assets for high-volatility assets and then switching back to low-volatility assets. Meanwhile, surplus profit is generated by the price differences caused by volatility. What would happen if we traded only highly volatile assets with each other? We would probably hesitate to exchange assets and might refrain from investing. In investing, there must be both low-volatility and high-volatility assets. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”