When money interferes in a relationship, it changes the dynamic. Social norms and market rules come into conflict. For example, imagine a couple on a date, and when the man takes the woman home, he says, “I spent $100 on you today.” Suddenly, a romantic relationship shifts into a market transaction. Messages like “Next time, it’s your turn to pay” and “I did this for you today” appear. The benefits of social norms differ from those of market rules. Both are necessary, but the relationship is affected by when, how, and to whom they are applied. A person who fails to strike a balance between these two aspects risks damaging relationships and harming communities. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”