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Showing posts with the label Dove

Just my thoughts #0541

Even if you gamble, you can’t do it alone. A partner must exist to exchange well-produced products and services, as added value is created only through such exchanges. Without a connection, realizing added value becomes difficult. Wealth is generated solely through transactions, which must precede consolidation. Networking has always been and remains crucial for creating wealth. Metcalfe’s Law states that when connected to a network, the effect is proportional to the square of the number of connections. This results in an exponential effect rather than an arithmetic series. While the number of connections is significant, the level of trust built, even with a few personal connections, is even more critical. To effectively utilize social media, strive to connect with as many networks as possible and build trust in those relationships once connected. Only then can you experience the exponential effect. - Joseph’s “just my thoughts”

Just my thoughts #0095

In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”