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Showing posts with the label Dove

Just my thoughts #0620

A Tiny Crevice. In other words, it is also called an affordance, permissiveness, or tolerance. A 5mm hole and a 5mm rod don’t fit perfectly together. If you hit it with a hammer, the rod might go into the hole, but only by forcing it. If they are the same size, they don’t really fit. There needs to be a slight gap to ensure a proper fit, which is known as ‘engineering tolerance.’ In this world, 5mm exists only as a concept and doesn’t truly confirm its existence. For some, ‘tolerance’ might be seen as a mistake or imperfection, but for others, it’s a principle of life that drives the world and should be natural. - Joseph’s “just my thoughts”

Just my thoughts #0095

In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”