Storytelling: Life revolves around storytelling. Both business and investment depend on it. Every story has a context that should be clear through common sense and logic. Stock prices mirror the story behind trading volume. If you learn to understand these stories, it gives you a benefit in stock trading. The restaurant industry is about storytelling related to service, while sales on Internet shopping sites tell a story about product distribution. Good storytelling can grab people’s attention, entice them, and evoke their emotions. Novels and dramas offer many valuable lessons on how to build wealth, as storytelling is a powerful way to connect with the world. Humans learn and understand through storytelling. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”