Paradoxically, one of the reasons for Rome’s demise was that it kept winning wars. Victories expanded the empire’s territory, and the risks increased proportionally. Men, primarily middle-class men, volunteered as soldiers; the larger the territory, the longer the wars lasted, and the longer it took for them to return home. The women who remained at home were forced to borrow labor and became indebted to the nobility. Eventually, the women were sold into slavery, and by the time the men returned, their families had disintegrated. People don’t betray because they’re evil, but because it increases their risk. If the territory you’re in grows, you might reconsider your loyalties to the organization. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”