A five-year study found that employee emotions significantly impact a company’s success. Interestingly, when an employee makes a mistake and isn’t punished, they tend to perform better. A company wants its employees to try, experiment, and succeed, but it is hard for the company to grow if employees are blamed when they make mistakes or fail. Over time, the company can unintentionally become a bureaucracy, which discourages employees from working effectively. Conversely, when employees and the company work together toward the same goal, great success follows. We mistakenly believe that giving employees monetary bonuses will motivate them. However, more factors can encourage people than just money. Not only is money a limited motivator, but it is also costly compared to its effectiveness. When a company becomes an unpleasant place to work, managers, employees, shareholders, and customers all become unhappy. But when it becomes a good place to work, everyone is happy. There’s no ambiguou...
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”