One of the most common misconceptions is that people mistake cause and effect as interchangeable. A cause is often seen as an effect, or an effect is mistaken for a cause. The most well-known phenomenon demonstrating this is the halo effect — a situation where specific characteristics of an object influence how we judge other traits. For example, you might like that person’s character because you like one of their qualities, not because you like the person as a whole. This misunderstanding is a common causal error. If you like someone, you tend to think everything about them is good; if you don’t like someone, you might overlook or dislike everything about them. It’s not that you dislike the person for one reason and like them for another—it’s simply how the human heart works. Gaining someone’s favor, therefore, can be an arduous and painful process. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”